These are my initial notes on a journal article I’ve been reading the past few days. I will try to come up with a more comprehensive commentary in the next few weeks. But in the meantime, here is what I’ve gathered from it.
The dominant logic for marketing in the early days was directly inherited from [...]
Entries from February 2007
February 22, 2007
A New Dominant Logic for Marketing
February 11, 2007
Knowledge Management in SMEs
Has Knowledge Management made a significant and positive impact on the small and medium-sized enterprise sector in the past decade and is it still relevant today?
Studying the progress of small and medium-sized enterprises (SMEs) is an activity that no country can take lightly because of the sector’s significance in a nation’s economy. In Germany, for [...]
