Reed Hastings, founder and CEO of Netflix:
Target a specific niche. When there’s an ache, you want to be like Aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general “nice to have market” [The Netflix idea] was certainly Aspirin.
(from Fortune Magazine vol 159, number 2)
Nice insight. Aspirin specifically targeted its purpose for a “pain” or “ache”.
and i do believe that we can make a more meaningful impact or “value” to other people when all our efforts will be channeled to a very specific problem and solve it.
Look & understand the problem & provide a solution for it. This is where successful businesses started.