Innovation in reruns

It’s interesting how one finds innovation in forms as unlikely as reruns in the Disney channel. I was accompanying my son in our living area earlier when I remarked that they showed one episode of a cartoon twice in a row. My wife was quick to point out that it was “spot the difference” night!

Imagine that. Disney was actually showing a rerun (and twice!) to kids who are lapping it up because it was turned into a game (and an old game, mind you) with little effort. When you look at it from a technical perspective, you won’t find anything innovative. But look at it on the whole, and you see a very good example of innovation.

It’s innovation because they were able to convert something that previously had little to no value (old episodes) and changed it into something more valuable many times over using a reasonably small amount of effort and with existing resources.

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