Be like Aspirin

Reed Hastings, founder and CEO of Netflix:

Target a specific niche. When there’s an ache, you want to be like Aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general “nice to have market” [The Netflix idea] was certainly Aspirin.

(from Fortune Magazine vol 159, number 2)


1 Comment

Filed under General Management

One response to “Be like Aspirin

  1. Nice insight. Aspirin specifically targeted its purpose for a “pain” or “ache”.

    and i do believe that we can make a more meaningful impact or “value” to other people when all our efforts will be channeled to a very specific problem and solve it.

    Look & understand the problem & provide a solution for it. This is where successful businesses started.

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