Tag Archives: niche

Be like Aspirin

Reed Hastings, founder and CEO of Netflix:

Target a specific niche. When there’s an ache, you want to be like Aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general “nice to have market” [The Netflix idea] was certainly Aspirin.

(from Fortune Magazine vol 159, number 2)

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